
Japanese Energy Firm’s CEO Bets Big on Bitcoin, Salary Fully in BTC
In a move that underscores the growing embrace of Bitcoin within the corporate world, Tokyo-based energy company Remixpoint is fully committing to the cryptocurrency. The company announced that its new CEO, Takashi Tashiro, will receive his entire salary in Bitcoin (BTC).

This decision, unveiled in an official statement, is a clear indication of the firm’s commitment to integrating Bitcoin into its core financial strategy. Remixpoint aims to align its leadership with its shareholders, emphasizing a “shareholder-oriented management” approach. The process is straightforward: the company will calculate Tashiro’s salary in Japanese Yen, convert the equivalent amount to Bitcoin at market price, and then transfer it directly to the CEO’s designated Bitcoin wallet.
A Strategic Shift Towards Digital Assets
This isn’t the first foray into the crypto space for Remixpoint. Even before Tashiro’s appointment in June, the company had been actively accumulating Bitcoin and other digital assets, showcasing a broader strategy focused on treasury management. The company’s reported holdings as of mid-June included over 1,051 BTC, along with significant positions in Ether (ETH), Solana (SOL), XRP, and Dogecoin (DOGE), collectively valued at over $116 million.
Beyond the CEO’s Paycheck: Broader Implications
The move to pay the CEO entirely in Bitcoin has several potential implications. It could signal a long-term belief in Bitcoin‘s value proposition and its potential for future growth. Furthermore, it could attract attention from other crypto-enthusiastic executives and investors, potentially leading to further adoption across various industries. The move could also inspire other companies to consider similar strategies, thereby fostering wider acceptance of Bitcoin.
Echoes of Previous Crypto Salary Initiatives
Remixpoint isn’t breaking entirely new ground. Similar initiatives have been observed in the past, with figures such as Peter Wall, the former CEO of Argo Blockchain, and even New York City’s former mayor, Eric Adams, opting to receive portions or all of their compensation in Bitcoin. These actions, whether motivated by a belief in Bitcoin‘s future or by a desire to boost its profile, highlight the growing intersection of traditional finance and the crypto world.
Looking Ahead
This decision by Remixpoint is a noteworthy development in the ongoing story of Bitcoin adoption. It reinforces the potential for Bitcoin to become an integral part of corporate financial strategies. Time will tell if this is the beginning of a significant trend within Japan, but one thing is certain: Remixpoint, under Tashiro’s leadership, is placing a significant bet on the future of Bitcoin.